Within the framework of the EU4Business initiative, the International Trade Centre (ITC) announces the launch of applications for participation in the prestigious international trade fair Who’s Next (WSN), which will take place on January 16-18, 2027, in Paris.
About Who’s Next (WSN) Paris
Who’s Next is one of Europe’s largest B2B platforms in the fashion, apparel, and accessories sector. Bringing together around 1,200+ brands and attracting more than 38,000–45,000 international buyers and industry experts from over 120 countries, it serves as a key gateway to European and global markets. Armenian brands have already proven their competitiveness on the international stage by participating in three editions of the WSN trade fair.
To benefit from the project’s support, applicants must submit an application form, based on which ITC will conduct a preliminary selection. The evaluation will focus on the brand’s export potential and export readiness, the market fit of the collections for the international market, and the overall integrity of the collections and brand identity. Preference will be given to participants who have demonstrated success in previous editions of the trade fair.
The final selection of applications is made by the organizers of the Who’s Next trade fair, based on the submitted Lookbooks and Line Sheets.
Selected companies will receive preparatory support and financial assistance covering booth rental costs.
Application Details
Trade Fair Dates: January 16-18, 2027
Location: Paris Expo Porte de Versailles, Paris, France
Application Deadline: October 15, 2026
How to Apply: Review the participation criteria and complete the online application form via this link.
