“It must be magic!”. That’s the first thing almost everyone says when they step into the Museum of Illusions in Gyumri, in north-western Armenia. However, the illusions here are based not on the supernatural, but on science!

SIS Natural is a market leader in Armenia, specialising in the production of quality juices and fruit and vegetable preserves. With support from the EU4Business implemented by the EBRD, the business revamped its branding and product packaging, and developed a new B2B website and portal to reach a wider audience and help it to grow.

Changing behaviour is the most time-consuming change. For one thing, it’s sometimes the most difficult need to notice and to reveal, too.

Erasmus for Young Entrepreneurs (EYE) is a cross-border exchange programme initiated by the European Commission in 2009.

Many great initiatives start from a simple idea that is intended to solve a human-interest issue. As a small market and landlocked country, Armenia is not a target market for many big world businesses.